ReTargeting or Remarketing and How Does it Work?

Re-targeting is one of the form of search re targeting which is used by online marketers that target an audience based on the previous searches they conduct on other websites. the vast majority of people are just not going to convert the first time they visit your site.

That’s why re-targeting is very important part of any online strategy because it allows you to position targeted ads in front of an audience that had already visited your website.

Retargeting converts window-shoppers into buyers, 95% visitors returned without any purchase and re-targeting help to convert those visitors to prospective lead by displaying ads as per their behaviour on your website.

How does Re-targeting work?

Retargeting is a cookie-based technology that uses simple Java script code to anonymously ‘follow’ your audience all over the Web. Once a visitor enters your website and go through it, a cookie is set in their browser and you can use this information to “re-target” them with ads based on their interactions.

We used two types of Retargeting or Remarketing-

1- Pixel Based Re-targeting
2- List Based Re-targeting

Google SERP Features 2018 Guide

Latest SERP Features Look Out For In 2018

A Google SERP is a search engine results page. SERP features are different elements and features that Google uses to show you information when you enter a query. Among the most prominent SEO trends, SERP features (rich snippets, paid results, universal results, knowledge graphs, etc.)

List of most popular SERP features :-

• Rich Snippets
• Knowledge Graph
• Twitter Packs
• Paid Results
• Shopping Results
• Local Pack
• Knowledge Card
• In-depth Articles
• News Results
• Site-links
• List Carousel

What Is Digital Marketing?

Digital marketing refers to marketing of products or services using digital channels to reach consumers such as search engines, websites, social media, email, and mobile apps.  Digital media is so pervasive that consumers have access to information any time and any place they want it.

Parts of Digital Marketing - 

Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing 

Google Penguin Algorithm Update

Google update its algorithm and launch it with the name of Google Penguin update. Google is continuously changing in his algo. In Penguin update Google penalizing or banning a website, this involved many of the following:

• Keyword stuffing
• Excessive use of site-wide links
• Unnatural anchor text distribution
• Excessive link acquisition
• Participating in link schemes (direct purchase)
• Using duplicated content

If you are using keyword anchor text less than 50 percent of the time were not to be affected by Penguin. Based on updates on Penguin update in Google, you should have a mix of brand name, generic and exact match keywords.  

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links

WordPress Installing in 5 Mins

Quick Installation of WordPress-

1.     Download and unzip the WordPress package if you haven't already.

2.     Create a database for WordPress on your web server, as well as a MySql user who has all privileges for accessing and modifying it.

3.     Rename the wp-config-sample.php file to wp-config.php.

4.     Open wp-config.php and put your database details here.

5.     Upload the WordPress files in the desired location on your web server:

§  If you want to integrate WordPress into the root of your domain (e.g. http://example.com/), move or upload all contents of the unzipped WordPress directory (but excluding the directory itself) into the root directory of your web server.

§  If you want to have your WordPress installation in its own subdirectory on your web site (e.g. http://example.com/blog/), create the blog directory on your server and upload WordPress to the directory via FTP.

6.     Run the WordPress installation script by accessing wp-admin/install.php in a web browser.

§  If you installed WordPress in the root directory, you should visit: http://example.com/wp-admin/install.php

§  If you installed WordPress in its own subdirectory called blog, for example, you should visit: http://example.com/blog/wp-admin/install.php

Facebook Marketing : How to use?

Facebook : A big Marketing Tool

Facebook is one of the most popular website in social media. All age, profession’s people are using Facebook. Here I am explaining how we can use Facebook by best way.

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

Thing’s Which can do by Marketers

1. Profile Page
2. Groups
3. Pages
4. Events
5. Notes and Photos
6. Messages
7. Marketplace
8. Share / Posted Items
9. Networks
10. Mini Feed and News Feed

Tools for Advertisers

11. Social Ads
12. Integrated Opportunities
13. Beacon
14. Polls
15. Facebook Platform Ad Networks
16. Facebook Platform Application Sponsorships
17. Sponsored Facebook Groups

Application Developers

18. Profile Box
19. Mini Feed
20. News Feed
21. Invitations
22. Facebook Notifications
23. Email Notifications
24. Application Directory

1.Profile Page

First create your profile page. It is like home page that will display infront of your friends. Here you can describe your brand, company, or product you want to promote. By connecting to hundreds of partners, customers, associates, and friends on Facebook, you’ll drive a ton of traffic to your profile page. Take advantage of that huge opportunity. Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable.

2.Facebook Groups

Join facebook groups and create your group as well. Take part in discussion. you create a central place for customers, partners, and friends to participate in conversations around your brand.

Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature.

Online Marketing : A Brief Description

Online Marketing

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

5 Major Types of Online Marketing

Email Marketing
Pay per Click (PPC) Marketing
Social Media Marketing
Affiliate marketing
Article marketing

Type of Ads :

Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated adv on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.


Some common ways in which online advertising is purchased:-

CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.

CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups,

pop-unders and interstitial ads).
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the sellers web site conversion funnel.
Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.

Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.

CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.

Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

Domain Name Importance in SEO

Domain Name : How Important in SEO?

A domain that has key words related with your product will get you good results.

The Right Domain Name = The Right Anchor Text

Use hyphenated domain. If you are using www.usa-top-bank.com. Google will read it www usa top bank com because it treats (dots) and – (hyphens) as a space.

Some Points to chose Domain Name:

 Put the main keyword of your business in the URL. In this way, even if other websites link to your website using your business name as anchor text, you will get SEO benefits.
 Select name as per popularity of your company or products. Make a short list of keywords related to your company, business, service or profession.
 Try to avoid very long name of your website.
 Do not stuff the domain name with too many keywords

When choosing a domain name for SEO purposes, there are three main factors to consider:

 Brand
 Rankability
 Linkability

Advanced Segmentation -Analytics

Segmentation is a great way to analysis the report. Here you can decide your priorities. You can see in reports what you want to see.

1- When you login your account you can see advanced segment tab on top and left navigation (below my customizations). Click the advanced segment button to start create segment.

2- Here you can also see default segments.

3- Identify the appropriate dimensions or metrics for your segment. When you create segments you need to choose dimension (Visitor, traffic source etc) and metrics (Site uses, content, goal etc) which you want to track. You can choose them from left navigation. As you can see in image.

4- You can see condition and value field. Here you can define conditions for any specific value. Like if you want to see only more than 10 purchase. You can use the condition greater then and set the value 10.

5- Here you can see a test segment feature it help you to test the segment. Click 'Test Segment.' You will see how total visits to your site are filtered down once you apply the conditions you've just defined.

6- Now you can name your segments and click on create segment button.

7- When you go top of the navigation in analytics you can see your segment. In order to apply it to a report, you can select 'apply to report' from the menu of Manage Advanced Segments page, or select the segment you just created from the Advanced Segments pull-down menu found at the top of all your Analytics reports. Here you can choose how many segment you want to see in reporting.

8- Your segment will see in orange color and default segment in blue color.