Search engine optimization (SEO)

Search engine optimization (SEO)

Search engine optimization (SEO) is the process to improve the ranking and volume or quality of traffic to a web site from search engines via organic search.SEO is creative and it's technical,logical,parasitic and opportunistic. Seo about trying to understand how and why search engine want to rank pages above others.It is understanding algo of the search engines.

SEO revolves around two major processes:-

On Site Optimization
Off Site Optimization

On Site Optimization

Keyword Selection, research and testing
Title Tag
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility

Off Site Optimization

Press releases
Article distribution
Social networking via sites like Digg and Slashdot
Link campaigns, such as asking complementary businesses to provide links
Directory listings
Link exchanges
Three-way linking
One-way linking
Blogging
Forum posting
Multiway linking