Black Hat Search Engine Optimization (Seo)

Black Hat search engine optimization (Seo)

Black Hat search engine optimization (Seo) is customarily defined as techniques that are used to get higher search rankings in an unethical manner. Search engines set up guidelines for webmasters that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature and called them as black hat SEO.

Black Hat SEO Techniques:-

•Keyword stuffing: Writing copy that uses excessive amounts of the core keywords. Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. So always place keywords and phrases the right way on your Web site.

•Invisible or Hidden text: SEO technique used to show search engine spiders text that human visitors do not see. This is putting lists of keywords in same color text as background color in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

•Doorway Pages: Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements .A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

•Cloaking: Displaying different content to search engines and searchers.