Social Media

Social Media

Social media is a type of media that is based on sharing, conversation and interaction between online people. Where media means text, sounds & pictures which are typically shared via the internet. Social media have become appealing to big and small businesses. Companies utilizing social media to reach customers and to build or maintain reputation.

Social media can take many different forms, including Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, blogs, wall-postings, email, instant messaging, music-sharing, crowd sourcing, and voice over IP, to name a few.

Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence.Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Some social media properties are:

1. Reach
2. Accessibility
3. Usability
4. Recency
5. Permanence