Social Media Marketing (SMM)
Social Media Marketing (SMM) is a very new term for organizations to connect with people. Social media marketing programs usually create content to attract attention, online conversation with people. Social media is the platform which is easily accessible to anyone and provides opportunities to organization to increase their brand awareness and facilitate conversations with the customer.
Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
Few popular platforms are:-
YouTube
MySpace
Etc.
Social media is a new area in marketing strategies, the most successful organizations have devoted personnel to coordinate and aid the use of social media.
Some Benefits those social media provides:-
Customer service, e.g. direct response to customer complaints
Updates, announcements, news, e.g. additional PR resource
Promotions
Advertising
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