Paid Campaign (PPC) : SEM

Search Engine Marketing (SEM): Paid campaign is also a part of search engine marketing. For paid campaign every one gives importance for different factors to run a successful campaign. There is some point which I think play a huge role in search engine marketing.

1-Analysis: It is play a vital role in any process seo or SEM. You analysis your web site, business and competitors.

2-Planning: Plan your all campaign. How you will move? Split testing, A/B testing etc.

3-Keywords: Keywords play a huge role in any successful campaign. Keywords research, Keywords bidding, Keywords Match type and how to use keywords to write ads.

4-CTR: Click through rate one of the important factors for any campaign. If your CTR is not good it means your campaign is lacking on some points like bidding is not good enough or your ad in not optimize proper so it is not showing on top few positions in search engines.

5-Conversion: If you are not getting good conversion in compare to click. It increase your conversion cost and make bad effect on your return on investment (ROI). On this condition you need to improve your landing page.

6-And last but not least reporting and review your ads performance continually.